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Target Anonymous Website Visitors in their Postal Mailboxes!
How many of your website visitors come and go without ever giving you their contact information?

About 96% of visitors will leave your site before filling out a form.*

What if you could follow up with these prospects who were interested enough to visit your website, but never filled out a form, by sending retargeted direct mail pieces right to their USPS postal mailboxes?

With Website to Mailbox, you now have the power to send real printed postcards to prospects who visit your website even before they’ve provided you with their contact information. Website to Mailbox works by capturing the IP address of the visitor and seeing if there is a match to their physical address.

If a match is found, and the prospect fits your predetermined qualifying factors, a retargeting postcard is mailed automatically within 24 hours.

How Website to Mailbox Works

Step 1: Set Up Your Retargeting Tracking
We’ll help you get a tracking tag set up on your website and set the criteria for which website visitors you want to send postcards to. You will have the ability to target visitors to certain web pages, exclude visitors to specified web pages, set a geographical target area, and suppress against a customer list. You’ll also be able to set daily and monthly limits to stay within a preset budget and set the criteria for whether or not you want to re-mail to prospects who return to the site at a later date, and if so at what time intervals.

Step 2: Create Your Postcard Retargeting Campaign
Create a mail piece design that is tailored to the visitors being targeted.
We can help! Learn more here.

Step 3: Launch Your Campaign
Once you approve your setup criteria and the design(s) you will be using, we’ll help you place a tag on your website. Once the tag has been placed, visitors will immediately begin matching to physical addresses and receiving targeted mail pieces.

Step 4: Analyze Your Activity & Results
Your campaign activity will be tracked and a report will be sent out weekly. You’ll be able to see how many cards were mailed, and when they were mailed.

All inclusive pricing

Prices are inclusive of targeting, printing and postage for a single postcard creative.

Let’s Get Started!

Ready to book your campaign?
Contact brittany@addy.co | p: 646-595-1155 ext: 106