Addy specs

CHANGING THE GAME WITH CTV AND OTT

Target your consumers with accuracy on connected TV and over-the-top (OTT) devices.

As the number of streaming platforms and devices that have replaced traditional television increase, CTV and OTT ads make addressable targeting highly effective especially among the increasing number of cord-cutters and cord-nevers (Millennials & Gen Z). With average video completion rates of 95%, ads over streaming content can be a powerful tool in your media mix strategy.

Target by:

Behavioral Audience: People who, based on real-world visitation behavior, are grouped into certain audience segments.

Location Audience: People who have recently visited a specific brand or category.

Custom Audience: Customize audience segments based on self-selected parameters and demographic data.

Or use Geo-Targeting to reach consumers in a specified geographical area (state, city, DMA, zip) based on where they are in a given moment.

• Premium Publisher Content

• Non-skippable Ads

• Location-based Targeting

• Weather Triggering

• Behavior Targeting

• Content & Genre Targeting

• Demographic Targeting