How to Create Your AdFreeway Campaign
AdFreeway campaigns require three versions of your creative. We recommend focusing on one creative element and composing your ad with three variations of that one element.
(You’ll end up with 12 versions of your ad: each of the three variations of your creative will run in the four sizes noted below.)
Some notes about those creative elements:
Color
Arguably the most impactful differentiator for your creative is color. Most brands will have a predetermined set of colors that they regularly use in their marketing materials. Try emphasizing a different brand color in each variation of your creative.
Layout
The other important aesthetic element to experiment with is the layout of your ad. Try to mix up the layout of each variation to diversify the appearance of your ad.
Text
Of course, the main goal of your campaign is to deliver a message to your potential customers. Different phrases and word choice will resonate with different users. Try tweaking your text, substituting language to appeal to different types of audience members.
Each AdFreeway requires each campaign variation in four sizes:
300x250, 320x50, 728x90, 300x600
(Note that the AdFreeway voting overlay has a fixed 40px height that spans the width of the ad.)
You can also submit any of the following sizes in addition to those noted above:
336x280, 250x250, 300x300, 320x100, 200x200
